Fashion shows have been trending all around the world, especially in Africa these days. One would think we are just following trends, but let’s get this straight.

WHAT IS THE GOAL?

Fashion shows play a very prominent role in the fashion marketing sector of the industry, YES 100%. These shows help bring to the target market the new styles/trends created by the fashion designers.

Fashion marketing is essential to getting exposure as a designer. They live and breath their designs, and they have to find a way to showcase what they create from time to time. The shows create a platform to connect designers to the consumers.

WHY ARE THEY CONDUCTED REGULARLY?

Fashion shows are regularly conducted to communicate to the audience, recent fashion styles/trends created by these designers. They facilitate and attract the attention of potential customers. Let us not forget the various attendees at this shows are a host of potential buyers like: buyers for departmental stores,fashion bloggers, eCommerce retailers, celebrity stylists and wholesale buyers.

Also designers get to expose their creative skills and talent to the African audience.

So next time you hear there is a fashion show (Lagos Fashion Week, African Fashion week, Cocktails & Dresses etc.) Puleaseeeeeeeeee! attend and support their hustle. Who knows you might catch the designing bug *grinning*. *Drops Mic*.

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